• Behavior,
• Inclusion & Participation

Motivating Society-wide Pro-environmental Change

We are facing environmental crises, but pro-environmental action is seriously lagging behind. Contrary to popular beliefs, we argue that this is not caused by people undervaluing the environment but rather by people structurally underestimating how much others care. Only through showing that many do value the environment will we inspire society-wide pro-environmental action.

 

Figure 1 How Individuals’ Personal Biospheric, Altruistic, Hedonic, and Egoistic Values, as well as Their Perceptions of Others’ Values, Affect Pro-environmental Actions

Green arrows represent positive relationships, and red arrows represent negative relationships.

 

Bouman, T., & Steg, L. (2019). Motivating Society-wide Pro-environmental Change. One Earth, 1(1), 27-30.
https://doi.org/10.1016/j.oneear.2019.08.002

Media