Watch this video externally on:
YouTube
Speaker: Luana Faria
Power to the People: 53,000 Public Servants Transformed in Brazil
Talk by Luana Faria (the Creative Bureaucracy Festival 2023)
In the context of a political environment characterised by polarisation and low trust in government institutions, LA-BORA! gov, a learning and innovation lab within the Brazilian government, aims to leverage the principles of behavioural science to enhance the public servant experience.
By fostering a new approach to public service, the lab strives to strengthen the connection between civil servants and redefine the relationship between government and employees, resulting in public value for society. Their reach since launching in 2020? 53,000 public servants – and counting.
Utilising techniques such as experimentation, human-centred design, and capacity building, the team at LA-BORA! gov works to build trust, promote positive emotions, and encourage collaboration in the workplace, ultimately leading to improved performance and accountability.
Media
