In 2018, graphic designer Daniel Quasar came up with a new, progressive version of a Pride flag. The updated flag features the black and brown stripes in addition to the six colours of the rainbow to represent the people of color. The colors pink, light blue and white have also been added to ensure that the transgender community becomes more visible as well.
Progressive Pride flag
Three years later, writer, artist and public speaker Valentino Vecchietti presented their version of the flag. The recent Pride flag now depicts the purple circle and yellow color: the symbol of the intersex community.
Intersex-inclusive flag
There are more flags among the LGBTIQ+ communities. Almost every community has a flag with its own colors! To learn more about these flags, take a look at the links below:
Pride has a long history. In this article the editors of openresearch give a quick overview and suggestions to read more about Pride.
The history of Pride begins with the Stonewall riots of June 1969. This was an uprising against police raids of the gay bar Stonewall Inn in New York City. Later a parade was organized in 1970 to commemorate the series of events but also to march for further emancipation of LGBT people.
Decades later, Pride Amsterdam takes place in 1996. Unlike the protest marches in New York, the Amsterdam event was intended to celebrate freedom and diversity in the city. Moreover, the organizers wanted to promote the upcoming sport event for LGBT people - Gay Games.
Gay Pride 1997 at the Prinsengracht
To read further about Pride's history, including other protests and events, take a look at the pages below (in Dutch):
In 2023 Queer & Pride Amsterdam takes place in the city.
The first week (July 22 - 28) is dedicated to queerness: in all shapes and sizes, in all colours and forms. Values such as social justice, anti-discrimination and (inter)national solidarity are featured in the programming. Queer Amsterdamorganises the first week of Queer & Pride Amsterdam.
In the second week (August 1-6), there is plenty of focus on emancipation, culture, sports, celebration and socialising. Pride ends with the world-famous and unique boat parade on Saturday 5 August and the closing party on Dam Square. The Pride Amsterdam Foundationorganises the second week of Queer & Pride Amsterdam.
Today, Pride parades are staged in countries and localities across the globe, providing the most visible manifestations of lesbian, gay, bisexual, trans, queer and intersex movements and politics. Pride Parades and LGBT Movements contributes to a better understanding of LGBT protest dynamics through a comparative study of eleven Pride parades in seven European countries – Czech Republic, Italy, Netherlands, Poland, Sweden, Switzerland, the UK – and Mexico. Peterson, Wahlström and Wennerhag uncover the dynamics producing similarities and differences between Pride parades, using unique data from surveys of Pride participants and qualitative interviews with parade organizers and key LGBT activists. In addition to outlining the histories of Pride in the respective countries, the authors explore how the different political and cultural contexts influence: Who participates, in terms of socio-demographic characteristics and political orientations; what Pride parades mean for their participants; how participants were mobilized; how Pride organizers relate to allies and what strategies they employ for their performances of Pride. This book will be of interest to political scientists and sociologists with an interest in LGBT studies, social movements, comparative politics and political behavior and participation.
An insight into the complexity around the Pride Amsterdam Canal Parade.
When you think of Amsterdam Pride, you might think of the annual Canal Parade, which attracts visitors from all over the world. But how does the Amsterdam LGBTQ+ community look at this event, do they feel represented and is there room for activism? Master student Sociology Iline Ceelen researched for her thesis the position of the annual Canal Parade in Amsterdam Pride. For this, she spoke with members of the LGBTQ+ community, participants in the Canal Parade and commercial partners.
Framing of (corporate involvement in) Amsterdam Pride
This study depicts the current state of Amsterdam Pride and accompanying corporate involvement in Dutch news media framing, situating Amsterdam Pride in a CSR research context. These days, stakeholders often expect companies to take a social stand, while stakeholder skepticism of CSR is on the rise as well. Discussions about both the societal and commercial value of the Amsterdam Pride specifically have become increasingly present in the Dutch LGBTQ+-community, with some accusing companies of misusing the Pride for their own benefit (pinkwashing). Research on events like Amsterdam Pride and pinkwashing, let alone on LGBTQ+-related CSR, has been limited. This study aims to start filling this gap. Media are known to have an agenda-setting function; what they make more salient, has an effect on what audiences think about and how they think about that, making a media framing study an appropriate starting point for Pride CSR research. Through a content analysis of 162 Dutch newspaper articles from 2018 and 2019, insights were generated about media framing of Amsterdam Pride discourse – and corporate involvement discourse within that. The results showed that Amsterdam Pride has been framed as a newsworthy, debatable and timely topic, with growing popularity. Emancipatory discussions about representation in diversity, acceptance and activism were the most dominant topic in the media. Articles about Pride programming and history were second most dominant, followed by matters of nuisance, corporate involvement, and societal relevance. These findings imply that, although Pride corporate involvement is a discussion-worthy news topic, other emancipatory issues were deemed to have more news value sometimes: the Pride’s societal existence in its current form needed to be defended or debated first, before jumping to commercial aspects. Zooming in on corporate involvement showed that Pride CSR is usually equalized with companies being present at the Canal Parade, thereby making other types of involvement less salient. Media framing of those activities in terms of company motive attributions and CSR media frames were highly polarizing. Most articles were either very positive (valuesdriven motive attributions; optimist media frame) about Pride CSR, or very negative (egoisticdriven motive attributions; cynic media frame), thereby framing corporate involvement as either a boon or a deterrent for Amsterdam Pride. Pinkwashing was a key argument in some of these negative discussions, showing multifaceted manifestations beyond academic conceptualization, while some articles did display more nuance in their value judgment. Either way, moving forward, companies will have to evaluate how they take their Pride social stance in attempting to avert media or stakeholder skepticism.
Author: Hoogkamer, Ted. (2020, June 29). Framing of (corporate involvement in) Amsterdam Pride A content analysis of Dutch news media reports. Media & Business. Retrieved from http://hdl.handle.net/2105/55294
The municipality of Amsterdam felt the need to conduct research into Pride Amsterdam. Recently, intensive consultations have taken place between the municipality of Amsterdam and various parties involved in Pride Amsterdam. There are several points of attention in these conversations emerged for the future interpretation of Pride Amsterdam. There was at the municipality of Amsterdam need to investigate these issues. It was important to have attitude and support among different population groups, including the LGBTIQ+ community. This report describes the findings of the study. Objective of the research “To map out how different target groups view Pride Amsterdam and what people think of possible adjustments to the (future) content of the event and the peripheral programming.”
We look back at a successful EuroPride. For three weeks, Amsterdam was all about social acceptance of LGBTI people and showed the world that you can be who you are in Amsterdam and love whoever you want. The organizer has set up a good event and has adhered to the agreements in the permit. The success of the event is partly due to the efforts made by the many parties involved. The residents are actively involved in the preparations and the evaluation. The main points of attention are (noise) nuisance, enforcement and complaint registration.
Pride Amsterdam celebrates its anniversary, but without a big party due to the corona measures. Fortunately, there is still a gigantic archive of AT5 that has been there from the very beginning. Together with today's LGBTI+ community, we look back at the 25 years of Pride for the second time.
Mishel, Cherine, JeanPaul, Denise, Charlie, Isabel, Ricky and Rashida are part of the new generation of queer people in the city. Together with them, we look back at the Amsterdam of that time. Do religion and homosexuality go together? And what about a bi-cultural background? Rashida comes from the evangelical community and was able to talk about it with priests and pastors, but 'I was not thanked for it.'
'How do I find exactly who I am within both cultures?'
Pride Amsterdam celebrates its anniversary, but without a big party due to the corona measures. Fortunately, there is still a gigantic archive of AT5 that has been there from the very beginning. Together with today's LGBTI+ community, we look back at the 25 years of Pride for the second time.
Mishel, Cherine, JeanPaul, Denise, Charlie, Isabel, Ricky and Rashida are part of the new generation of queer people in the city. Together with them, we look back at the Amsterdam of that time. Do religion and homosexuality go together? And what about a bi-cultural background? Rashida comes from the evangelical community and was able to talk about it with priests and pastors, but 'I was not thanked for it.'
Pride Amsterdam celebrates its anniversary, but without a big party due to the corona measures. Fortunately, there is still a gigantic archive of AT5 that has been there from the very beginning. Together with today's LGBTI+ community, we look back at the 25 years of Pride for the second time.
Mishel, Cherine, JeanPaul, Denise, Charlie, Isabel, Ricky and Rashida are part of the new generation of queer people in the city. Together with them, we look back at the Amsterdam of that time. Do religion and homosexuality go together? And what about a bi-cultural background? Rashida comes from the evangelical community and was able to talk about it with priests and pastors, but 'I was not thanked for it.'
RICKY ON HIS BI-CULTURAL BACKGROUND AND HOMOSEXUALITY
Ricky finds it difficult because his homosexuality and culture are diametrically opposed. 'How do you find exactly who I am within both cultures? That's what really bothers me," he says. Cherine, who works as a youth worker and DJ, receives threats on social media because of her background. 'I played on the Moroccan boat two years ago, but when I think about it, I get pretty sad.'
The canal parade was supposed to be held in Amsterdam for the 25th time this year, but all festivities have been canceled due to corona. So no canal parade, no festivals and other parties. On Friday, AT5 looks back at Pride for the last time, it is about the safety and freedom of the queer community then and now. Part one about a chastity treaty, naked dancing and extravagant gays can be found here.
Pride Amsterdam celebrates its anniversary, but without a big party due to the corona measures. Fortunately, there is still a gigantic archive of AT5 that has been there from the very beginning. Together with today's LGBTI+ community, we look back at the 25 years of Pride for the second time.
Mishel, Cherine, JeanPaul, Denise, Charlie, Isabel, Ricky and Rashida are part of the new generation of queer people in the city. Together with them, we look back at the Amsterdam of that time. Do religion and homosexuality go together? And what about a bi-cultural background? Rashida comes from the evangelical community and was able to talk about it with priests and pastors, but 'I was not thanked for it.'
Pride Amsterdam celebrates its anniversary, but without a big party due to the corona measures. Fortunately, there is still a gigantic archive of AT5 that has been there from the very beginning. Together with today's LGBTI+ community, we look back at the 25 years of Pride for the second time.
Mishel, Cherine, JeanPaul, Denise, Charlie, Isabel, Ricky and Rashida are part of the new generation of queer people in the city. Together with them, we look back at the Amsterdam of that time. Do religion and homosexuality go together? And what about a bi-cultural background? Rashida comes from the evangelical community and was able to talk about it with priests and pastors, but 'I was not thanked for it.'
Pride Amsterdam added to the Inventory Intangible Heritage of the Netherlands
On July 27, 2019, Pride Amsterdam was added to the Inventory of Intangible Heritage of the Netherlands. Pride Amsterdam has been taking place since 1996 and continues to draw attention to human rights in general and the acceptance and equality of LGBTI people in particular, anywhere in the world. Pride is a grand celebration and at the same time an impressive plea for the emancipation of LGBTIs. Pride Amsterdam is the 150th entry on the inventory and is the first pride in the world to be recognized as intangible heritage. (UNESCO)
