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City Marketing in Amsterdam

An organisation-based anthropological study of public-private partnership in the field of city marketing in Amsterdam

This dissertation discourses on how collaboration in the area of urban policy between public and private parties in Amsterdam comes about and develops. The discourse focuses on the collaboration in a specific policy area, namely in the field of city marketing. The central question posed is the following: In what way do different public and private actors interpret and give significance to the Amsterdam city marketing process and what consequences does this have for relationships in the types of collaboration and administration found in today’s urban policy processes?

Lombarts, A. (2011). Citymarketing in Amsterdam: Een organisatieantropologische studie van het publiek-private samenwerkingsverband op citymarketinggebied in Amsterdam. Antwerpen-Apeldoorn: Garant.

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