Place identities of transforming port-city areas
MADE Student Project
The municipality of Stockholm is currently working on one of Stockholm’s most extensive and complex urban areas: The Stockholm Royal Seaport (se: Norra Djurgårdsstaden). The area is an example of how a former industrial port area is being transformed into a sustainable urban district. Because of the transformation of the area, the identity of the place is slowly changing to something different. Place identity is a two-way relationship in which a place influences people and where people tend to change and create the place in a way that represents them. This research wants to get insights on the place identities of the municipality of Stockholm and the residents of the Stockholm Royal Seaport, to see how synergies can be created between them. The four elements of Amundsen (2001) are used to assess and define the place identities and allow to understand what makes the areas distinctive compared to other places. With these insights, the aim of the research is to provide the municipality with recommendations for the further place branding and development of the Stockholm Royal Seaport, as many scholars argue that the identity of a place should be the base of a place branding strategy. This is important to consider as the place brand should be representative to all segments of the area, especially as it has the potential to affect the place identity over time.
Image credits
Header image: Pixabay - Diversity
Icon image: AMS Institute logo vierkant rood